Software “which works the way you do”

A common frustration among domain experts in many fields is that their software is rubbish. Or more to the point, it doesn’t do what they want.

Anyone who can offer them software ‘which works the way you do’ should have an advantage.

The mass market software, such as Microsoft Office, has had a lot of time, money, talented people and iterations to get this sorted out. How do you get software ‘working the way you do’ without such budget?

A glib answer could be empathy – which is defined as having the imagination to see someone else’s point of view – and, harder, understand their working world.

Even if you are very empathetic, understanding someone else’s working view takes a great deal of effort.

But beyond that – there’s only a limited number of things software can do – take in data, move data, show data, share data, gather data, analyse data –

How do we make it easier for you to build tools for domain experts which they really like?