There are many people talking about data analytics and decision making software. There are many companies in this field. It is hard to tell the difference between the companies most of the time, but still it is clearly an interesting area. I think it would be hard for anyone else to add value there, beyond taking analytics to a new level, perhaps within a specific domain.
There are also many people talking about improving organisations – this is not a new debate. There are news stories recently published about how horrible it is to work at Amazon, and whether that is ultimately good for business. There are people talking about how to develop character and how this doesn’t happen very easily in big organisations (unless you count narcissism or self centred ness as character). In the oil and gas sector, people are starting to talk about how to bring back trust.
What we offer which is new, we think, is the idea of bringing both of these together. Can more expert centric software help experts both to make the best use of analytics software, and make organisations better to work in? Are we solving two problems at once? Or just merging together two ideas which don’t fit?
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