Triometric, a company based in Surrey, Uk, offers specialist analytical tools for the travel industry, including airlines and online booking agencies.
For airlines, it can help understand how customers are using online websites.
For hotels, it has business intelligence tools which can help you understand the performance of your ‘inventory’ (ie rooms), suppliers and distributors.
It also provides tools for accomodation wholesalers.
Travel booking systems are getting very complicated, with systems making multiple requests to different databases at once (for example if you want to book a flight, and you use an online website which sends the request onto 20 different airlines).
It is quite easy to lose business in this scenario from computer systems which are sending back wrongly formatted data, but you need sophisticated analytics to figure it out.
Companies are developing sophisticated systems to “understand the customer” but they can also backfire, for example if the same customer often books business class flights for work (with one spending pattern) and economy flights for family trips (with a different spending pattern).
The customer might be looking for the most cost effective option for the family trip, but the software might think it is better to try to sell her lots of expensive upgrades, thinking she is a high end business traveller.
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