Do you need to know why you need to do something?

Are you the sort of person who likes to understand why you are being asked to do something before being shown how to do it?

Are you the sort of person who prefers to think through how to do something rather than being given a list of instructions?

There are many people like this, but most companies (and the software which runs them) isn’t built for these sorts of people.

Process management consultants have turned our offices into production lines, which need people to do specific tasks. You get trained how to do the tasks, but you don’t know how they fit together into the big picture.

What we are trying to do here is establish a movement – and by extension, new software tools – for people who like to understand the situations they work in, why tasks need to be done, what information they need to do them.

Such people can lead their companies to be extraordinarily productive, and beat their competitors, and provide their investors with more than one or two percent returns.

We’re not sure how to do it yet but perhaps you can help us.